Since the 1920s, media has transformed right before our eyes, but the part we don’t see is the technology underneath it all.

We began with analog video. That gave way to digital, then to high-definition (HD) broadcast, then to ultra-high definition (UHD), and now to the 8K resolution many consider the pinnacle of picture quality. Each leap was driven by advances in display technology and content delivery. In the 2010s, streaming, the smartphone, and social platforms made mobile the default, disrupting broadcast and every format that came before it. And as recently as 2022, content delivery gained a new medium entirely: artificial intelligence, now a primary force shaping how content is made, how it reaches us, and what the experience feels like.