LLMs

Build vs. Buy, Rewritten: Is SaaS Actually Dying?

Updated July 3, 2026.

For twenty years, “build vs. buy” had a boring answer: buy. Why sink engineers into a CRM or a project tracker when someone else already sells a polished one for a few dollars a seat? That logic built the entire software-as-a-service industry. In 2026, it stopped being obvious.

Call it the SaaSpocalypse. In early 2026, roughly 300 billion of market value evaporated once investors did the math on what AI agents actually replace. The thing that made SaaS printing-press profitable, charging per human seat, only works when you need a lot of humans clicking around in the software. Agents don’t click. They just do the task.

It's Official: Bots Now Outnumber Humans Online

The web just quietly passed a milestone nobody threw a party for. According to Cloudflare’s traffic radar, automated traffic recently crossed the halfway mark, which means more of the internet is now machines than people. Forecasters didn’t expect that line to be crossed until 2027. It happened early.

Sit with that for a second. When you publish something today, the odds are better than even that the first thing to read it isn’t a person. It’s a bot, an agent, a crawler, a model quietly ingesting your words to answer someone else’s question later.